This new Under Armour campaign aims to empower, not just female athletes, but athletic females. This first spot stars Misty Copeland, a ballerina soloist, in “I Will What I Want,” as a young voice reads snippets from Copeland’s rejection letters she had previously received while pursuing her dream.
Along with Copeland, the print ads will feature other female athletes, including, Olympic gold medalist Lindsey Vonn, tennis player Sloane Stephens and soccer star Kelley O’Hara.
Not only is Under Armour expanding their market, but they are sending a positive message to women, and that’s something I think we can all agree on!
